We have been busy refreshing our website, brand, and company over the past few months. We have repackaged ArcticPanda, and focussed on exactly what we can bring to our clients to optimise their marketing strategy.

So, we thought we would create this post to firstly update you on us as a company, but also go over what we’re expecting to be the key marketing tactics for your business in 2018.

 

Video Marketing

We have seen consistent growth of video marketing for years. With specific focus in previous years being on the impact of YouTubers. However, in 2018, we think that video will continue to be prevalent, but in a different format. We have seen videos on Facebook to draw significant interaction from potential customers when compared to image or text posts alone.

In addition to this, the usage of videos on Instagram will also continue to grow in 2018.

Take advantage of this by creating high quality video content for your business, and drawing eyes to your content using Facebook and Instagram advertising. When this is optimised, you can see unparalleled attention on your content, when compared to other types of advertising.

ArcticPanda now offers Video Production in our service catalogue. We are working side-by-side with Maple Rock Studios, who are also located in Jersey. Feel free to jump over to their website to see the incredible work they are capable of.

 

Online Reputation

We’re still seeing a significant importance in online reviews of your business. Especially if your business is located in a close-knit community. Sometimes having no reviews can be as damaging as having negative reviews. If your competitor has more reviews than you, then potential customers may be swayed in their direction purely based on the “social proof” that online reviews provide.

There are numerous techniques which can be applied in order to maximise your online review platform. Feel free to contact us, and we can talk you through your options. We are specialists in Social Media Reputation, Google Business Reputation, and correcting negative reputation in the online environment.

Even if you’re a primarily offline business, it is still important to create an online review presence. Make sure this is implemented in a more prevalent manner than your key competitors. It is such a simple change to make, and it can make a significant impact upon your flow of potential customers.

 

Instagram May Overtake Facebook

Instagram has seen a huge growth of users in recent years, and it may actually overtake Facebook as an advertising platform. However, perhaps not in the same way you may be used to. Instagram ‘influencer advertising’ is an incredibly powerful way to push your product or service to people throughout the world. Think about the last time you saw your favourite celebrity or popular social media influencer advertising or ‘using’ a product which you were tempted to buy. Studies have shown that people are significantly more likely to purchase a product which has been approved by someone they admire on social media, compared to a cold advert on social media.

We spent a lot of 2017 and all of 2018 so far implementing Instagram Influencer Marketing. It has seen significant results, and THOUSANDS of individuals pushed to our testing websites in the space of mere hours.

As with all of the items discussed in this post, we have honed our craft, and added these services to the wide arrange of services we provide. That has been ArcticPanda’s main goal heading into 2018….to broaden the services we offer, which will directly improve your potential customer base.

 

ArcticPanda got Refreshed!

So, that wraps up our quick summary of items we think it would be important to focus on in 2018.

We hope that you like the new look of the website, and the services that we’re providing. If you have any questions at all, or would like to see what tactics we can lay down in order to improve your marketing strategy, then please do not hesitate to get in contact with us. We strive to assign you your own individual marketing expert within 24 hours.